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   Since its founding in 1999, ASDA’A Burson-Marsteller has played a pivotal role in the development of the Middle East public relations industry. Through its longstanding commitment to providing innovative, results-driven communications solutions, ASDA’A Burson-Marsteller has emerged as the region’s premier public relations consultancy, with a growing portfolio of blue-chip corporate and government clients.

What truly differentiates ASDA’A B-M in the region is its role as a genuine consultancy. The agency’s communications solutions are consistently linked to its client’s business results, earning ASDA’A B-M a seat at the executive table as trusted business advisers.

Another cornerstone of ASDA’A B-M in the region is its evidence-based approach to communications. The firm conducts proprietary, in-depth research, such as the groundbreaking annual Arab Youth Survey. Through this and other studies, the agency provides unique perspectives on a range of issues, attitudes and activities in the Middle East. The overarching aim of this survey is to offer public and private-sector institutions knowledge and insights that they can use to connect with the region’s largest demographic of the region – 200 million young people out of a total population of over 300 million in the Arab world.

ASDA’A Burson-Marsteller is part of the MENACOM Group, the region’s leading communications network, which manages a diversified range of communications firms including: advertising brands Young & Rubicam and Intermarkets; public relations firms ASDA’A Burson-Marsteller and Polaris; direct marketing specialists Wunderman; media planning and buying firm Mediaedge:cia; and interactive firm Tattoo. The MENACOM Group employs nearly 1,200 professionals working across 57 offices in the Middle East and North Africa (MENA) region.