التغذية العامة

   Noor Asia Trading LLC is a Dubai-based FMCG investments arm of the Saudi Arabian conglomerate, AL Muhaidib Group. We are presently having operations in UAE, Kuwait, Iran, Sudan, and tie-up distribution set-ups in other GCC States such as Saudi Arabia, Oman, and Qatar and also in Lebanon, Syria and Iraq. We also have distributors in countries such as India and Jordan.

In Sudan, we are authorized distributor of Nestle Products, Reckitt Benckiser Products, Bic & Astor Products, Sunlight & Toshiba Products, Hasten Non- Alcoholic Malt Beverage Products and Sweet ‘n Low Products.

In Iran, Noor Asia has an office for exploring opportunities in FMCG industrial Sector as well as distribution tie-up.

Our present product ranges are Rice, Canned Products, Beverages, Bottled Water and Confectionery. We plan to develop more products in the future.

We have quite a wide range of rice products from different origins such as India, Pakistan, Thai, US, Egyptian and others with different varieties. Our Brands include Punjabi AL Muhaidib, Al Walimah, Al Aila, Bundi, Najma, Azhar, Mudyaf, Fayah, Sultani, TGB and Milagrosa.

In addition, we also have our own brand of juices known as Floty , a juice with fruit dices in cans with lots of real fruit pieces inside. Floty juices come in four flavours such as Orange, Red Grape, and Peach & Pineapple in 240 ml x 30 & 180 ml x 30 formats. Floty Red Grape Float with its natural and delicious real whole peeled grape pieces is considered as one pioneering type of juice in the GCC markets. We plan to develop more flavours for this range.

A brand called Noor Al Sultan has also been developed last year intended for packaged foods and canned good. Presently, we have canned pineapple SKUs as follows: (1) Pineapple Chunks in natural Juice in 234g with EOE Lid, Plastic Cover & Plastic Fork; (2) Pineapple Chunks in natural juice in 567g with EOE Lid & Plastic Cover; (3) Pineapple Slices in Heavy Syrup in 234g with EOE Lid, Plastic Cover & Plastic Fork; (4) Pineapple Slices in Heavy Syrup in 567 with EOE Lid & Plastic Cover.

We are also authorised distributor of Nestle’s Bottled Water across the UAE. Noor Asia will soon start distributing well known South Korean brand Lotte Confectionary products across the GCC.

Finally, Noor Asia is very pleased with it’s well-rounded, highly skilled and well-experienced staffs from Commercial, Technical, Research & Development, Quality Assurance, Materials Sourcing, Manufacturing, Logistics, Marketing to Sales and Distribution. We expect more product launches in the near future and continuously seeking more opportunities to expand our markets.