Importateur-Distributeur

   ASAAT (Al Sharq Al Aqssa) commenced business in 1969 in the United Arab Emirates, as a business run by the late Mr. Balakrishna Depala.. It became an LLC company in 1991 under the directorship of his wife Mrs. P.B. Depala and the Depala family. Today, ASAAT continues to flourish under the stewardship of Neela Depala Robberstad.

ASAAT is now considered to be one of the premier FMCG distributors in the UAE, determined to provide the best quality of service to both our customers and our brand owners. Together, we strive to create customized solutions to ascertain the most effective method of driving sales forward, improving reach and visibility whilst all the time ensuring the total satisfaction of our valued customers. Our distribution operation covers retail as well as FSD and has extensive coverage across the UAE, spanning Hypermarkets, Co-operatives, A & B Class Supermarkets, Convenience stores, Groceries, Wholesale trade, Catering, Flight Catering, Ship Chandlers, Hotels, Restaurants, Fast-food, Cafeterias, Coffee/Tea Shops, Institutions, Service Stations, Cinemas and Concession stands. We also Export and Re-export to the Global market.

Importers, Re-Exporters, Agents

Distributors of Tea, Canned Vegetables, Canned Milk,

Milk Powder, Pickles, Culinary Pastes,

Packaged Spices, Curry Powders, Masalas, Ready to

Eat Mixes, Tuna, Pasta, Disposable Plasticware,

Biscuits, Confectionery, Fruit Juices, Jellies.