Communication - Publicite
If there's one thing you learn by working on a lot of different web sites, it's that almost any website can benefit by simplifying things for end users. Whatever we do, we can never "truly think" like our customers. So, using click-stream data (from Google Analytics or something similar) combined with the fundamental laws of usability (most of which were discovered by Steve) is extremely likely to improve your website. By reducing cognitive load you make it easier for visitors to grasp the idea behind the system. People won’t use your website if they can’t find their way around it.
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