Commerce et Industrie Jeux

   White Heart is one of the Top Toy Distributors in the whole Middle East and North Africa (MENA) Region. Through its inexorable effort in partnering prudently to unparalleled toy makers worldwide, the company has stably maintained its name as a reliable provider in catering only the best-of-breed products to different areas of various gulf countries.

Successfully started with famous lines of baby and toddlers products, White Heart has now expanded to a lot bigger umbrella, covering more variations of toys that are proven safe and of best quality such as; Sesame Street, JD Bug, WWE construction line, Inkoos, My Friend Huggles, and a lot of most-wanted family recreational games; Johnny the Skull, Dobble and Don’t Take Buster’s Bones to mention a few.

White heart also takes so much pride to carry the world´s classic and strongest licenses; Disney, Marvel (Avengers), Warner Brothers (Superman and Batman), World Wrestling Entertainment (WWE), FCBarcelona, Manchester United, Juventus, Skylanders, and Teenage Mutant Ninja Turtles.

Today, White Heart is proud to proclaim that its toys have successfully penetrated almost all the doorsteps of homes and schools, enriching and contributing to children’s lives and welfare. Moreover, each product mainly targets not only to give joy but to enhance and encourage strong family ties through group play.

Adhering in its oath, the company dedicates itself in the continuous search for new lines of valuable toys to satisfy the rapidly changing and improving market needs and to help its Retail partners to soar even much higher with its business.

CORE VALUES AND BELIEFS

The following are the Core Values and Beliefs of White Heart where we hold and stand for the benefits of the industry that we serve:

FIRM The stability of White Heart has been proven for years now. Proudly, our company guarantees that partnering with us is worth every investment. UNIQUE White Heart commits itself in the catering of exceptional toys that will surely give a delightful new playing experience to the market.

NOBLE Enrichment of tots, children and teenagers lives and welfare is the unrelenting duty of White Heart. The company dedicates itself in providing only products that will promote and enhance the market’s moral value.

MISSION AND VISION

To become the leading Toy Distributor in the whole Middle East and North Africa Region, as measured by market leadership in its own field and customer satisfaction

To provide high quality of products to retail sectors and to its end-customers

To consistently maintain a state of maximum competitiveness and professionalism